Jasmine Chinasamy

Jasmine is a digital strategist and creative content producer. She helps our partners convert audience insights into effective digital strategies that cut through in an increasingly fragmented digital ecosystem. Jasmine is an experienced storyteller, driving engagement on social media and video, and has conducted in-depth narrative analyses on issues including children’s online safety.

Before joining di:ga, she worked for a wide range of not for profits including Greenpeace, Guy’s & St Thomas’ Foundation and the National Literacy Trust. Across these roles, she delivered cross-channel communications campaigns that amplified research, mobilised the public and drove fundraising goals. From her work as a journalist, Jasmine also has in-depth knowledge of investigative reporting, identifying original stories, and contextualising her findings within wider socio-economic and environmental trends around the world.

Jasmine has a First Class degree in Anthropology from University College London and an Award in Content Marketing Strategy from the Institute of Data and Marketing. In her spare time she enjoys reading, visiting art galleries and travelling.