Appointing ‘nature’ as a director

In 2022, di:ga worked with natural soap & haircare company, Faith in Nature, to highlight the company’s decision to appoint ‘Nature’ to their Board of Directors - giving Nature a voice and direct influence on decision making. As the first company to do this, Faith in Nature is setting a powerful example and an important precedent for other companies who want to align their operations with environmental stewardship.

We worked with the team to develop detailed messaging around the decision, placing an exclusive with The Guardian. The piece took a deep dive into the concept of environmental personhood in business and its potential to affect wider industry practices. We also worked with the team to place thought leadership content on behalf of company leaders and the legal teams involved in the decision.