Brand review, redevelopment and activation

In 2024 we partnered with Amnesty International UK to evaluate how effectively their existing brand was landing with priority audiences.

Using new audience research, we recommended a refresh that centred people and the potential to make a difference, with a view to better serving their communications objectives, from fundraising to public action.

We then developed an updated brand platform for the organisation, capturing its purpose, positioning and personality. We presented this in a simple framework that can be applied at every level of the organisation.

With a new brand strategy in place we worked alongside the communications team to activate and embed it with staff, running a series of hands-on workshops and producing a 24-month action plan to introduce the resharpened brand to target audiences.

We also reviewed and redeveloped AIUK’s visual identity to ensure every element of its brand was fully aligned with its updated strategy and audience insights.

It was a privilege to be trusted with refreshing such an iconic brand to help arguably the world’s foremost human rights organisation respond to the challenges of the times.

Get in touch if you’d like to find out how we could support you: [email protected]