Plan International are one of the largest children's charities in the world, with a mission to advance children’s rights and fight for gender equality. The team at Plan UK approached di:ga for help with the way they communicate about their work on humanitarian emergencies. Plan is best known for their child sponsorship programme but their efforts to support children and their families caught up in conflict or natural disasters is an increasingly important part of their work.
We reviewed Plan's current communications on disasters and carried out a series of interviews with stakeholders. We then ran two workships with press officers, digital media officers and humanitarian response staff, exploring the opportunities for more effective, impactful communications to help drive action from governments and engagement and donations from the public. We produced new templates and guidelines and a 'how to' for humanitarian emergencies, and left the team equipped and inspired to respond to the next crisis.
Former Director of Communications & Campaigns, Plan International UK