Messaging and strategy

Open Ownership

Making the case for transparency.

Open Ownership exists to increase company ownership transparency, which is critical to help tackle corruption and ensure business is done fairly. It provides support to governments that want to make company ownership information freely available, from drafting laws to verifying data and making sure company registers work in practice.

In 2020, di:ga developed a core script to help Open Ownership explain itself to external audiences - making the case for company ownership transparency, and positioning itself as a technical partner to governments. We helped Open Ownership develop its new mission and vision, website copy and materials to engage potential new partners and funders. We also helped developed a 12-month communications plan to increase profile and impact.

In 2022, as Russia's invasion of Ukraine pushed financial transparency back up the political and media agenda, we helped Open Ownership seize the opportunity to re-make the case for implementing beneficial ownership reforms. We also helped them research and contact potential high-level champions and spokespeople for the issue, and reviewed their communications strategy in light of global developments.
di:ga are highly strategic and excellent to work with. They really pushed us to dig into our audiences, and we came up with a great plan and materials that suit our very specific needs and opportunities.

Victor Ponsford

Advocacy and Communications Manager, Open Ownership