Uncovering how parents think about children's online safety

More in Common

In 2025, we worked in partnership with More in Common to help a group of organisations working on children’s online safety understand what parents think about the issue and provide advice and support on how best to engage them.

More in Common's qualitative and quantitative research involved almost 10,000 parents across five countries and was complimented by our own in-depth media and social media narrative analysis. This comprehensive research allowed us to produce clear recommendations for the sector on how to engage and mobilise parents at scale. We produced a series of toolkits and developed training which includes tailored messaging advice and identifies gaps and opportunities for campaigning.

We're continuing to support the roll-out of these insights and are working to develop a pilot campaign to put these insights and recommendations into practice with a view to mobilising parents to demand meaningful changes from how tech companies operate’ to ‘meaningful changes to how tech companies operate and are regulated by governments.

It was really great to work alongside di:ga as part of the Parents Talk Online Safety project. The di:ga team brought bucket loads of creativity, strategic thinking and common sense to a project where we were trying to understand how parents thought about and navigated the challenge of keeping kids safe online. They were able to take our research and insights and turn it into really practical recommendations and suggestions for partners on how to better engage parents, policymakers and the media on online safety. An absolute pleasure to work with!

Conleth Burns

Associate Director, More in Common