Redesigning a podcast

In its efforts to create a fairer global tax system that works for all, the Tax Justice Network produces a weekly podcast which covers the latest stories and provides analysis from expert journalists and commentators. It has been hugely successful - The Taxcast is produced in five languages and has listeners in over 130 countries.

In 2019 di:ga worked with the TJN team to overhaul the website that hosts the podcast. We firstly reviewed audiences and objectives for the site, and then rebuilt it from scratch, with a focus on useability and searchability for listeners. We stripped all extraneous material out and cleaned the data, then installed a new podcast player to make it as easy as possible for users to subscribe, listen and search for specific episodes on any platform. The basic infrastructure of the site will soon be used to develop new homes for each of the non-English language versions of the podcast.